Back HomeMarketing Techniques to Sell Your Home Fast
When selling your home, it’s important to use the right tools and strategies to attract strong offers. Here are some general tips for selling your home.
PRICE YOUR HOME CORRECTLY
Many sellers price their home in the upper range of its market value, only to receive lower offers. This is because most buyers want to secure the best deal for themselves while many sellers overvalue their home. In any case, it’s important to price your home accurately based on relevant market data and recent comparable sales in the neighborhood.
Work with a real estate professional who can provide a good estimate of a property’s market value using a comparative market analysis (CMA), which is based on recently sold similar homes in the immediate area. It is important to listen to a real estate professional who can maintain objectivity and provide unbiased advice when pricing your home. This will help you stay realistic about the price of the property.
Choose a real estate agent who is able to provide an estimated price range for your home. While it’s tempting to choose an agent who promises to sell your home for the highest price, make sure that they can back up the estimated sale price with relevant market data.
USE THE MULTIPLE LISTING SERVICE (MLS)
One of the main advantages of working with a real estate professional is gaining access to the MLS. An agent can also include your listing in popular real estate websites and platforms, helping you reach a larger audience.
USE SOCIAL MEDIA
Around 72% of Americans use social media with YouTube and Facebook being the most widely used social media platforms, according to a 2021 report from the Pew Research Center. This makes social media a valuable tool for promoting your listing and attracting prospective buyers for your home.
USE MOBILE-FRIENDLY SITES
Optimize your listing for mobile-friendly websites and online pages. About 76% of buyers use a mobile or tablet device during the property search with millennials using mobile devices almost twice as much as the silent generation, according to the National Association of Realtors (NAR).
When deciding which sites to list your home, make sure that the website has a mobile app for ease of access. This ensures that your listing will display the complete text and appropriate layout and photos when potential buyers view it on their smartphone or tablet.
SHOW YOUR HOME
Make your home available for viewings as frequently as possible. Instead of scheduling open houses and home viewing appointments around your work day, let an agent show your home while you’re away or put a lock box on the front entrance so that potential buyers can visit the property at their own convenience. Consider showing your home on the weekends and during the holidays. Find temporary housing with family or friends, or stay in a short-term rental during viewings to make it more convenient for the agent to show your home without disrupting your own schedule.
INVEST IN HIGH-QUALITY PHOTOS AND VIDEOS
According to Clever Real Estate, over 44% of millennials would make an offer on a home based on listing photos while almost 80% would willingly buy a property sight unseen under certain conditions, such as new construction or having a trusted friend or family member view the home for them.
That’s why it’s important to use elegantly composed photos that showcase your home’s best features. It’s worth investing in well-lit and high-resolution photos of every room and all shared areas on the property to help potential buyers decide whether to view the home or perhaps even make an offer.
STAGE YOUR HOME
Home staging involves cleaning, decluttering, and depersonalizing your home to increase its perceived value and make it easier for prospective buyers to imagine it as their own. When staging your home, it’s important to remove any personal items, such as family photos, diplomas, collectibles, and travel souvenirs, that mark it as your own. It also helps to remove political or religious items to appeal to a wider audience. Keep these items in storage and stage your home with tasteful decor and furniture to entice potential buyers.
It also helps to enhance your home’s curb appeal through professional landscaping. Trim the grass, remove any obstructions in the walkways, and add potted plants and flowers. Make sure that the main entrance looks presentable and welcoming.
Sell your home fast with Berkshire Hathaway HomeServices Caliber Realty. As a brokerage firm, they specialize in home sales and Texas real estate listings. Call them at 979.694.8844 or send their team a message to schedule a consultation.
