Is your house still not sold? Here are a few reasons why

Has your home been sitting in the market for longer than you’d like or initially thought? Has it been up on the listings for months, while similar homes have already been sold?

Don’t fret- everything happens for a reason. While there are some things you can’t control- such as market forces and trends- there are things you can do that might make all the difference between losing out on opportunities and making a sale.

Here are some of the reasons why your home might not be selling:

1. It’s priced too high

   Naturally, one of the most important considerations home buyers look at is the list price. Chances are most buyers filter listings according to their budget. If a home is priced outside of their budget range, it’s likely they won’t consider it, much less even see it in their search.

   The higher the price, the smaller the pool of buyers, and the odds of getting an offer also decreases. Of course, if a home is reasonably priced for its condition and amenities, buyers will take that into consideration. But if your home isn’t getting a lot of inquiries while other homes in the area are selling, take that as a sign that you set a high list price. Consider doing a 1-3% markdown to entice more buyers. It also helps to consult with a realtor on how to strategically price a property

2. It’s not reaching the right market

   If your property is in great condition and priced competitively, but is still on the market, maybe the problem lies in your marketing strategy.

   Gone are the days when simply putting a “For Sale” sign on the yard or posting the listing on a print ad was enough. In this day and age, most buyers go online to look up listings. They usually find listings on social media, real estate websites, or multiple listing services. Others will also go straight to a Realtor and ask for a list of homes that fits their preferences.

   In this modern era, you have to be aggressive and creative in marketing your home to reach more potential buyers. This is where the expertise of Realtors come in—they know the ins and outs of marketing and can identify the right marketing tools to help sell your home

3. The listing needs improvement

   Another possible reason that a home isn’t getting a lot of inquiries or requests for showings is that its listing description is too bare. After all, a listing that simply says “a two-bedroom house near the downtown area,” isn’t very engaging.

   Even if a listing has pictures, it helps to describe the home and its surrounding area. What year was it built? What is its architecture style? Is it located in a gated community? Are there any amenities? Is it close to a school, park, highway, or shopping center? Is it wheelchair-accessible? Is it pet-friendly? Highlight the best parts about living in the home to give potential buyers a better sneak peek.

   Another possible issue is that maybe the listing photos don’t do the actual home justice. Perhaps the photos are blurry, dark, or are taken from terrible angles that make the spaces look cramped. Professionally taken photos might just make all the difference in giving potential buyers the right impression of your home

4. It needs staging

   No matter how beautiful or well-kept a home is, potential buyers might fail to see its appeal if it’s full of clutter. Worst case scenario: your property might even lose any of its appeal

   Staging a home allows buyers to visualize what it’s like to live in it. And the best part of it is it doesn’t always require a professional hand. Cleaning and decluttering can do wonders for your property. Removing photos and mementos effectively depersonalizes the home, making it easier for buyers to imagine themselves as its occupants. Rearranging furniture can significantly improve any room’s flow and appearance; small spaces can look bigger, or vast rooms can be cozier if done correctly

   Home staging doesn’t have to involve the entire home, too. You can focus your energy on key areas, such as the living room, kitchen, the primary bedroom, a bathroom and, if you have it, the outdoor living area. Alternatively, you can stage your property’s main selling features.

Our blog contains more helpful tips for selling your home. You can also tap the services of the expert agents at Berkshire Hathaway HomeServices Caliber Realty to help you sell your home fast. Schedule a consultation with an agent today by calling 979.694.8844 or by sending an email.

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